Establish cooperation relations with fashion brands Diane Von Furstenberg, Google Glass upcoming fashion style of frame and lenses, then there will be 5 new frames and eight new lenses to choose from. This new product line will launch on June 23, consumer can be in the Net - A - Porter and Google Glass shop of choose and buy.
This is first time that Google Glass cooperate with fashion designers. The new Google Glass lenses from Italian Andrea, a leader in optical lenses also USES Ray - Ban and Oakley brand frames. Take the Google Glass is captain rocks
Using Google on these new frames will be consistent with the original Glass hardware, Google will provide and fashionable frames matching color Glass hardware, sells for 1500 dollars. But Diane Von Furstenberg tags is not cheap, DVF brand glasses for $1620.
Google do need such cooperation relations, let everyone believe that Google Glass not only is the proprietary technology curtilage. Google Glass need fashionable style, it needs to reflect a kind of attitude, a new identity. Google Glass need to be is a kind of act the role ofing is tasted, rather than a product. These new frames will lead Google Glass into a new stage.
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